Nestled high in the Rocky Mountains, Breckenridge is famous for its steep powder lines and historic mining charm. It is also home to Glade, an independent grassroots outdoor brand shaking up the ski industry.
Founded with a simple mission to revive the authentic soul of skiing, Glade challenges massive parent-corporation monopolies by designing premium mountain gear right from its Colorado headquarters. Instead of inflating prices, the brand delivers elite-tier construction directly to consumers without the typical retail markup.
Glade has earned a dedicated following largely due to its flagship innovations, most notably its award-winning photochromic goggles. Featuring lenses that automatically adjust tint based on changing light conditions, models like the Adapt series ensure riders never have to swap lenses when moving from bright alpine bowls into shadowy tree runs.
Beyond optics, Glade builds top-tier protection. Their helmets, such as the MIPS-equipped Boundary and Tenmile models, are engineered for featherweight comfort, reliable safety, and seamless integration. Because every helmet and goggle is designed to work as a unified system, they completely eliminate the dreaded “gaper gap” and nagging fog issues.
By skiers, for skiers, Glade embodies the independent spirit of mountain towns everywhere. For anyone chasing fresh tracks around Summit County and beyond, this homegrown Breckenridge crew proves you don’t have to empty your wallet to gear up for a premier day on the hill.
Have you had a chance to try out any of Glade’s gear on the slopes yet?
